Quarterly TV Cost and Price Forecast Model

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1. Summary
2. Methodology
3. CRT TV Cost and Price Forecasts
4. LCD TV Cost and Price Forecasts
5. PDP TV Cost and Price Forecasts
6. CRT RPTV Cost and Price Forecast
7. LCD RPTV Cost and Price Forecasts
8. DLP RPTV Cost and Price Forecasts
9. LCOS RPTV Cost and Price Forecasts
10. Summary of Key Screen Sizes & Comparisons

Detailed Outline

1. Summary
   • Summary
   • Channel Margin Results
   • Summary
2. Methodology
   • Methodology
3. CRT TV Cost and Price Forecasts
   • Outline
   • CRT TV Street Price Forecast Methodology
   • CRT TV Tube Price Forecast
   • Circuitry Costs
   • Q4’06 BOM - 25”-29” Digital CRT
   • Quarterly Cost Reductions
   • Brand Margins
   • Retailer Margins
   • CRT TV Price Forecast
   • 25”-29” HD CRT BOM
4. LCD TV Cost and Price Forecasts
   • Outline
   • LCD TV Street Price Forecast Methodology
   • LCD TV Cost Modeling Definitions/Assumptions
   • TFT LCD TV Module Price Forecast
   • Premiums for Advanced Features
   • All LCD TV Panel ASPs by Size and Resolution
   • LCD TV Panel Q/Q ASP Change by Size and Resolution
   • Q4’06 BOM: 15” - 27”
   • Q4’06 BOM: 32” - 46”
   • Quarterly Cost Reductions
   • Brand Margins
   • Reseller Margins
   • LCD TV Street Price Forecast
   • All LCD TV Prices by Size
   • LCD TV Price Changes by Size
   • Sample Monthly LCD TV BOM - 32” 720p
   • Sample LCD TV BOMs - 40” 1080p LCD TVs
   • Sample LCD TV BOMs - 46” 1080p LCD TVs
5. PDP TV Cost and Price Forecasts
   • PDP TV Street Price Forecast Methodology
   • PDP TV Cost Modeling Definitions
   • PDP Module Cost Reduction
   • New PDP Module Cost Model
   • PDP TV Module Price Forecast
   • Filter Costs
   • Other PDP Costs by Type - Q4’06
   • Quarterly Cost Reductions
   • Brand Margins
   • Reseller Margins
   • PDP TV Street Price Forecast
   • Sample PDP TV BOM - 42” HD PDP TV Price Forecast
   • Sample PDP TV BOM - 50” HD PDP TV Price Forecast
6. CRT RPTV Cost and Price Forecast
   • Outline
   • CRT RPTV Street Price Forecast Methodology
   • CRT RPTV Tube Price Forecast
   • CRT Cost Breakdown
   • Q4’06 CRT RPTV BOMs
   • Quarterly Cost Reduction Assumptions
   • Brand Margins
   • Reseller Margins
   • CRT RPTV Street Price Forecast
   • Sample CRT RPTV BOM/Price Forecast - 50”-54”
7. LCD RPTV Cost and Price Forecasts
   • Outline
   • LCD RPTV Street Price Forecast Methodology
   • LCD RPTV Cost Model Definitions
   • LCD RPTV Module Price Forecast
   • Other Costs: 50”-54”
   • Quarterly Cost Reductions
   • Brand Margins
   • Reseller Margins
   • LCD RPTV Street Price Forecast
   • Sample BOM/Price Forecast: 60”+ LCD RPTVs
8. DLP RPTV Cost and Price Forecasts
   • Outline
   • DLP RPTV Street Price Forecast Methodology
   • DLP Cost Model Definitions
   • DLP RPTV Module Price Forecast
   • Other Costs: 50”-54” 1080p
   • Quarterly Cost Reductions
   • Brand Margins
   • Reseller Margins
   • DLP RPTV Street Price Forecast
   • 55”-59 1080p DLP BOM
   • 60”+ 1080p DLP BOM
9. LCOS RPTV Cost and Price Forecasts
   • Outline
   • LCOS RPTV Street Price Forecast Methodology
   • LCOS Cost Model Definitions
   • LCOS RPTV Module Price Forecast
   • Other Costs - 60”+ 1080p
   • Quarterly Cost Reduction Assumptions
   • Brand Margins
   • Reseller Margins
   • LCOS RPTV Street Price Forecast
   • Sample BOM/Price: 50” 1080p LCOS
10. Summary of Key Screen Sizes & Comparisons
    • LCD TV ASP Forecasts
    • PDP TV ASP Forecasts
    • MD RPTV ASP Forecasts
    • 40”-42” Price Comparisons
    • 46”-52” Price Comparisons